Welcome to the Groupsite for LOHAS (Lifestyles of Health and Sustainability.

LOHAS is an acronym for Lifestyles of Health and Sustainability. It is a $355 billion market segment in the United States alone (growing about 10%a year) and a $546 billion market worldwide. The term LOHAS was first coined by sociologist Paul Ray and psychologist Sherry Anderson, co-authors of The Cultural Creatives: How 50 Million People are Changing the World (also founders of Gaiam, LOHAS Journal and LOHAS Forum in 1999).

LOHAS consumers are those who are passionate about the environment, the planet, social issues, health, about human rights, relationships, fair trade, sustainable practices, peace, spiritual and personal development. LOHAS consumers tend to make their purchasing decisions in keeping with their values of social and environmental responsibility. LOHAS marketers call this group by many other names including: lohasians, conscious consumers, progressive consumers, tree huggers, humanist, responsible consumers, and green consumers, but none want to be labeled as such.

LOHAS now represent 23% of the population (about 50 million adults) in the United States, and 29% of the population in Japan (about 37 million). What is astounding is the speed with which the group appeared, moving from less than 4 percent of the U.S. population in the 1960s to more than 23% percent in the 1990s, a new record for such a population trend. Indeed, countries around the world are showing interest-Japan, Taiwan, China, Australia, New Zealand, India, Germany, Holland, England, France, Canada, and more-all want to understand and integrate LOHAS principles into their own cultures.

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